Direct Response or Branding for Small Business Advertising?
There are two major schools of thought in marketing: the branding gurus and the direct response marketers.Branders believe that through repeated exposure, you can build a “brand” by “positioning” your...
View ArticleHow To Measure Marketing ROI with Direct Response
These days, small business branding is out and measuring return on every marketing dollar is in. Direct response is the way to make marketing accountable. How do you do that? Always ask for the next...
View ArticleIncrease Small Business Advertising Effectiveness with an Offer and Call to...
If you want to increase the effectiveness of your small business advertising, there are 2 key elements you must include: a compelling offer and a call to action. Regardless of what you are selling –...
View ArticleThe #1 Small Business Marketing Mistake
When you start marketing your business, it’s easy to get caught up in the design elements. Which color, font, pictures and design is right? What should you tell prospects about you and your companies’...
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How to Create Effective Advertising with the AIDA Formula
Most small business advertising doesn’t work. That isn’t because advertising is a poor medium for broadcasting your marketing message. Rather, it’s because small businesses don’t run the types of ads...
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